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Course 01 · Foundational
AI Business Strategy and Digital Transformation
How firms create, capture and defend value with AI — from opportunity mapping and capability building to operating-model redesign and board-level transformation roadmaps.
Learning outcomes
- ◆Map AI opportunities against a firm's value chain and competitive position
- ◆Build a prioritised AI portfolio with quantified business cases
- ◆Design an operating model and governance structure for AI at scale
- ◆Present a 24-month transformation roadmap to a board
14-week syllabus
- Week 1The economics of prediction and automation
- Week 2Value chains, platforms and AI-native competition
- Week 3Opportunity mapping and use-case discovery
- Week 4Building the business case: costs, benefits, risk
- Week 5Data as a strategic asset
- Week 6Build, buy or partner decisions
- Week 7Operating models and the AI centre of excellence
- Week 8Midterm examination and strategy review
- Week 9Change management and adoption
- Week 10Measuring AI ROI and value realisation
- Week 11AI in emerging-market firms
- Week 12Governance integration and board oversight
- Week 13Scaling: from pilots to enterprise capability
- Week 14Capstone: transformation roadmap and final examination