AI Marketing, Sales and Customer Intelligence

Learning outcomes

• ◆Build customer segments and propensity models
• ◆Design a responsible generative content workflow
• ◆Run an AI-assisted pricing and experimentation plan
• ◆Apply consent and advertising-disclosure rules

14-week syllabus

1. Week 1Customer intelligence in the AI era
2. Week 2Segmentation and clustering
3. Week 3Propensity, churn and lifetime value
4. Week 4Personalisation and recommender systems
5. Week 5Generative AI for content
6. Week 6Pricing analytics and dynamic pricing
7. Week 7Sales intelligence and forecasting
8. Week 8Midterm examination
9. Week 9Conversational commerce
10. Week 10Experimentation and attribution
11. Week 11Consent, privacy and advertising disclosure
12. Week 12Brand safety and synthetic media
13. Week 13Marketing operations at scale
14. Week 14Capstone: AI go-to-market plan and final examination